LiamInsight statement
Resource 1 relates to understanding insight statements.
How to write powerful consumer insight statements
Resource 2 in relation to understanding insight statements.
How to create an insight statement in design research
https://www.kryseynieto.com/skillsharing-creating-insight-state/
Firstly, what is an effective insight statement
1. a clear understanding of the context of the presentation, observing the behaviour, thinking and feeling of the person appointed and explaining their purpose and reasons.
2. To understand the satisfaction, obstacles and emotional concerns of the designated population in the product. Take advantage of these pain points and build effective emotional connections.
3. Identify the main causes and drivers.
4. Identify the main motivation and key issues.
5. Create an idealized solution direction and goal.
First, the solution is people-centric, with specific actions generated from the observation of large amounts of consumer data. An action is a summary statement of the core problems of consumers, and a fundamental emotional connection with consumers is established to solve the problems.
Case in point: “Women say they don’t like most product ads because they portray women who don’t think like 95% of women.”
Thus it can be seen that insight is insight to reveal behaviors and a deeper understanding of consumers, including their concerns, ideals, values, etc. Here we can understand it as a pain point.
Second, the data information we can learn can be turned into insights, shared with consumers, and insights into key actionable behaviors, such as concepts, technologies, etc. Effective presentation of insight in this process is necessary to create a resonant and lasting connection with consumers.
Therefore, the effective observation of consumers and organizations to understand the entire information structure, grasp the core problems, transform the core problems, get the key direction, and produce innovative design can provide a great help for the product, and is also a decisive factor to improve the interaction between the product and consumers.
Liam
19/4/2021
最好的祝愿。
profect!